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Tips on how to sell



Selling can be a very challenging task for millennials who have little to no clue how it is to be done effectively. Alot of time, they may think they have won whenever goods and/or services are exchange for money but this is not neccessarily the case. Unless the sale transaction creates value to both parties, then dispite the exchange of money for goods and services, no party to the transaction really won. Below are my tips on how to sell.

1) Approach - This is the greeting or first interaction the buyer has with the seller. It is very important to have an upbeat tone and an "I can help you with that" attitude. This set the tone for the conversation that will follow.  Key take away : How you present yourself, your product and/ or service is very important.

2) Discovery - Before attempting to sell the customer, ensure you truly understand their needs and wants, this will help you later on when you're presenting the best reccomendation to create value for the customer. This is also the time you could use to build some amount of rapport while effectively probing for All the needs of the customer. 

3) Build Value - Once you're sure you understand all the customer needs, then the next step is to show that customer how your product and/or service will fit into their lifestyle. This is the time to share insights on unique features relating to what you offer and why it will be beneficial to the customer. Remember you're the expert so be sure to build value around things that will actually help the customer. BONUS: While doing this, you can also generate some amount of urgency.

4) Check for agreement- While building value, you want to ensure that the customer is on the same page with you and the value you propose to provide will actually be what they want. If this isnt the case, it means you need to start the discovery stage once more.   

5) Make one solid reccomendation -  Again you're the expert, so after you realise the customer is in agreeance with you, you want to make one solid recommendation to the entire package you will provide. This means whatever goods or/and service you can provide to your customer that will create enough value, you should recommend all of it at this time. After this, You should provide the customer with all the relvant pricing because you have now justified it with the value you have built around the products and services you offer. BONUS: Pricing should be provided after it is justified unless its a special circumstance. 

 6) Closing- Its time to test for agreement again, you want to be sure your customer likes whatever you're offering. Once you can get that signal from them that they like what you're offering, then its time to close. Ask them which debit or credit card they are using, or if they want the red or the black car, the point is, move on to "assume the sale" and ask for whatever you need to complete the transaction. 


NB: These aren't hard and fast rules and each situations may be different, however, this guide will produce the result if followed carefully. Some of the flow above was also taken from AT&T training programme.

Until next time, 

Sincerly 
Jahmone Salmon 

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