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Hubmarkco - New Podcast about Marketing, Branding and Sales

Guess who is back? Yes I am. Today I will introduce you to my new podcast where you can listen to what I have to say about marketing, branding and sales. Click the link below to learn about engagement and youth marketing.   Hubmarkco If the link doesnt work, then copy and paste this:  https://anchor.fm/hubmarkco
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Is WhatsApp Marketing EVEN ETHICAL?

WhatsApp is a powerful marketing tool for Young Entrepreneurs. As mentioned in my previous posts, WhatsApp marketing can provide a lot of benefits to your brand, BUT IS IT EVEN ETHICAL?  Well, there are really a few things that will distinguish an unethical WhatsApp marketing campaign vs an ethical one. The morality of it will be based on usage, however there is a fine line between using it in an unethical manner and using it in an ethical manner. I think first, I should put a few terms into context, especially surrounding marketing to millennials. Selective Attention   - The process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters.     http://bit.ly/2KUq9wV Permission Marketing  - The privilege (not the right) of delivering anticipated, personal and relevant messages to people who ac...
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Viral marketing cases in Jamaica - The idea virus version

The internet with the help of word of mouth have facilitated many viral videos, images and phenomenon worldwide and it is no surprise that Jamaica happens to have its fair share of viral trends. Most of these phenomena have taken us by surprise, they are so remarkable, it had to spread throughout the population. Legendary marketer Seth Godin refers to things of these nature as an Idea Virus. Many times, whenever these “Idea Virus” spread, it can propel brands to fortune and/or fame for free. But why do they spread? Is there a formula? What are some classic examples of contemporary idea virus in Jamaica? Well, below I will present a few cases on Jamaica’s very own idea viruses, why some spread and why some did not. CASE # 1- Technology Gadgets Selfie Sticks, Smart Watches and even Power Banks are good examples of gadgets and wearable tech that have spread across Jamaica like a virus. Back in 2015/2016 when these items were starting to take the world by storm, Jamaica got an ...
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