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Why Google Ads are underrated by Caribbean Entrepreneurs

While 2020 has really been a challenging year for many Caribbean Entrepreneurs, there are always some exceptions. Covid 19 has caused more entrepreneurs to focus on strategizing how they will grow in the digital space and digital marketers came top of mind. We have seen many successes during covid but one thing that seems to be underrated among Caribbean entrepreneurs is the use of Google Ads. Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads to potential customers who are searching for products or services on Google. However, despite its potential, Caribbean entrepreneurs seem to be overlooking this valuable tool. One possible reason for this is the perception that Google Ads are expensive. While it is true that Google Ads can be pricey, the cost can be controlled by setting a budget and selecting specific target audiences. This means that entrepreneurs can create effective campaigns ...
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Hubmarkco - New Podcast about Marketing, Branding and Sales

Guess who is back? Yes I am. Today I will introduce you to my new podcast where you can listen to what I have to say about marketing, branding and sales. Click the link below to learn about engagement and youth marketing.   Hubmarkco If the link doesnt work, then copy and paste this:  https://anchor.fm/hubmarkco
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Is WhatsApp Marketing EVEN ETHICAL?

WhatsApp is a powerful marketing tool for Young Entrepreneurs. As mentioned in my previous posts, WhatsApp marketing can provide a lot of benefits to your brand, BUT IS IT EVEN ETHICAL?  Well, there are really a few things that will distinguish an unethical WhatsApp marketing campaign vs an ethical one. The morality of it will be based on usage, however there is a fine line between using it in an unethical manner and using it in an ethical manner. I think first, I should put a few terms into context, especially surrounding marketing to millennials. Selective Attention   - The process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters.     http://bit.ly/2KUq9wV Permission Marketing  - The privilege (not the right) of delivering anticipated, personal and relevant messages to people who ac...
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