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Hubmarkco - New Podcast about Marketing, Branding and Sales

Guess who is back? Yes I am. Today I will introduce you to my new podcast where you can listen to what I have to say about marketing, branding and sales. Click the link below to learn about engagement and youth marketing.   Hubmarkco If the link doesnt work, then copy and paste this:  https://anchor.fm/hubmarkco

Viral marketing cases in Jamaica - The idea virus version

The internet with the help of word of mouth have facilitated many viral videos, images and phenomenon worldwide and it is no surprise that Jamaica happens to have its fair share of viral trends. Most of these phenomena have taken us by surprise, they are so remarkable, it had to spread throughout the population. Legendary marketer Seth Godin refers to things of these nature as an Idea Virus. Many times, whenever these “Idea Virus” spread, it can propel brands to fortune and/or fame for free. But why do they spread? Is there a formula? What are some classic examples of contemporary idea virus in Jamaica? Well, below I will present a few cases on Jamaica’s very own idea viruses, why some spread and why some did not. CASE # 1- Technology Gadgets Selfie Sticks, Smart Watches and even Power Banks are good examples of gadgets and wearable tech that have spread across Jamaica like a virus. Back in 2015/2016 when these items were starting to take the world by storm, Jamaica got an ...

Why Google Ads are underrated by Caribbean Entrepreneurs

While 2020 has really been a challenging year for many Caribbean Entrepreneurs, there are always some exceptions. Covid 19 has caused more entrepreneurs to focus on strategizing how they will grow in the digital space and digital marketers came top of mind. We have seen many successes during covid but one thing that seems to be underrated among Caribbean entrepreneurs is the use of Google Ads. Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads to potential customers who are searching for products or services on Google. However, despite its potential, Caribbean entrepreneurs seem to be overlooking this valuable tool. One possible reason for this is the perception that Google Ads are expensive. While it is true that Google Ads can be pricey, the cost can be controlled by setting a budget and selecting specific target audiences. This means that entrepreneurs can create effective campaigns ...