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Jahmone Salmon contact

Please feel free to contact me at me@jahmonesalmon.com if you have a query.

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Hubmarkco - New Podcast about Marketing, Branding and Sales

Guess who is back? Yes I am. Today I will introduce you to my new podcast where you can listen to what I have to say about marketing, branding and sales. Click the link below to learn about engagement and youth marketing.   Hubmarkco If the link doesnt work, then copy and paste this:  https://anchor.fm/hubmarkco
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Viral marketing cases in Jamaica - The idea virus version

The internet with the help of word of mouth have facilitated many viral videos, images and phenomenon worldwide and it is no surprise that Jamaica happens to have its fair share of viral trends. Most of these phenomena have taken us by surprise, they are so remarkable, it had to spread throughout the population. Legendary marketer Seth Godin refers to things of these nature as an Idea Virus. Many times, whenever these “Idea Virus” spread, it can propel brands to fortune and/or fame for free. But why do they spread? Is there a formula? What are some classic examples of contemporary idea virus in Jamaica? Well, below I will present a few cases on Jamaica’s very own idea viruses, why some spread and why some did not. CASE # 1- Technology Gadgets Selfie Sticks, Smart Watches and even Power Banks are good examples of gadgets and wearable tech that have spread across Jamaica like a virus. Back in 2015/2016 when these items were starting to take the world by storm, Jamaica got an ...
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Why is hope marketing failing you?

In the age where factories dominate and capitalism is the order of the day, many business owners use hope marketing to attract clients. There was no system or process to attract new clients, they just go with the flow since they have little to no serious competition. Demand was high or at least consistent for great products or service. With little to no choice on the client's end, marketers didn't really need to go above and beyond to develop a system for their marketing efforts. The information age created a shift which gave clients stronger bargaining power. Of course, there are always exceptions to this but the mass of the bargaining power became stronger when potential clients have the option to search around the internet for competitors products and buy the one that best suits their taste. This information age made it harder for marketers to compete with competitors with only hope marketing even their your product or service was really good. Why? because it goes...
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