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While 2020 has really been a challenging year for many Caribbean Entrepreneurs, there are always some exceptions. Covid 19 has caused more entrepreneurs to focus on strategizing how they will grow in the digital space and digital marketers came top of mind. We have seen many successes during covid but one thing that seems to be underrated among Caribbean entrepreneurs is the use of Google Ads. Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads to potential customers who are searching for products or services on Google. However, despite its potential, Caribbean entrepreneurs seem to be overlooking this valuable tool. One possible reason for this is the perception that Google Ads are expensive. While it is true that Google Ads can be pricey, the cost can be controlled by setting a budget and selecting specific target audiences. This means that entrepreneurs can create effective campaigns ...