Once upon a time, there was buying and selling. People's focus was on making a profit, in fact, it still is. Sales rep were and still are business owners because they are the engine of the small business. They deal with the relationships needed for the small business to survive. These businesses will become larger and the business owners are now known as CEO's, Managers and Top Executives just to name a few. But in essence they are still sales reps because they have to sell the company's vision to everyone from Janitors to the Board of Directors and from entry level employee to shareholders.
Sales is really the exchange of perceived value for a profit while marketing is building profitable relationships. So a marketer is also the sales rep for the small business. The Marketer is building the profitable relationships in order for the company to survive. Now what is most amusing is that during this process of building profitable relationships, the marketer/sales rep/ceo/manager is creating stories along the way and by telling them, his/her brand becomes stronger and powerful because value is being created for everyone.
Everyone loves a good story, and they usually stick around in our memories longer than "facts and non fictions". Its easier to remember a story than to remember "buy this today, and like our page on facebook". This is because stories usually have some amount of value or lessons embedded in it and we can identify with that. So think about this, if we can identify with stories an your brand keep telling stories about profitable relationships being built, imagine how powerful and profitable your business will eventually become.
Do a test for your self, look at social media pages with a lot of likes or followers, they are usually telling stories one way or the other. Two perfect examples are Instagram's Official account on Instagram and the Red Bull's Official account on Instagram. Notice how they have a lot of followers even though they aren't particularly branding every single post with their logo's? And Hey, by the way, Red Bull doesn't actually give you wings, its just a story!!!! And because of those Red Bull gives you wing stories, their social media pages are living Happily Ever After.
The End
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