In the age where factories dominate and capitalism is the order of the day, many business owners use hope marketing to attract clients. There was no system or process to attract new clients, they just go with the flow since they have little to no serious competition. Demand was high or at least consistent for great products or service. With little to no choice on the client's end, marketers didn't really need to go above and beyond to develop a system for their marketing efforts. The information age created a shift which gave clients stronger bargaining power. Of course, there are always exceptions to this but the mass of the bargaining power became stronger when potential clients have the option to search around the internet for competitors products and buy the one that best suits their taste. This information age made it harder for marketers to compete with competitors with only hope marketing even their your product or service was really good. Why? because it goes...
Jahmone Salmon blog about marketing, sales and branding