Jahmone Salmon

In the age where factories dominate and capitalism is the order of the day, many business owners use hope marketing to attract clients. There was no system or process to attract new clients, they just go with the flow since they have little to no serious competition. Demand was high or at least consistent for great products or service. With little to no choice on the client's end, marketers didn't really need to go above and beyond to develop a system for their marketing efforts. The information age created a shift which gave clients stronger bargaining power. Of course, there are always exceptions to this but the mass of the bargaining power became stronger when potential clients have the option to search around the internet for competitors products and buy the one that best suits their taste. This information age made it harder for marketers to compete with competitors with only hope marketing even their your product or service was really good. Why? because it goes...

The internet with the help of word of mouth have facilitated many viral videos, images and phenomenon worldwide and it is no surprise that Jamaica happens to have its fair share of viral trends. Most of these phenomena have taken us by surprise, they are so remarkable, it had to spread throughout the population. Legendary marketer Seth Godin refers to things of these nature as an Idea Virus. Many times, whenever these “Idea Virus” spread, it can propel brands to fortune and/or fame for free. But why do they spread? Is there a formula? What are some classic examples of contemporary idea virus in Jamaica? Well, below I will present a few cases on Jamaica’s very own idea viruses, why some spread and why some did not. CASE # 1- Technology Gadgets Selfie Sticks, Smart Watches and even Power Banks are good examples of gadgets and wearable tech that have spread across Jamaica like a virus. Back in 2015/2016 when these items were starting to take the world by storm, Jamaica got an ...

In an era when Social Media Marketing is the buzz word and traditional marketing on TV and radio is dying; it has become increasingly hard for businesses to standout with their marketing campaigns. WhatsApp is classified by many experts as a social media and for good reasons too. However, there are some really cool benefits of using WhatsApp as a major part of your brand's marketing campaign. You can reach your  clients and prospects   where they spend most of their time online  - When marketing to the millennial, it is important to know where they spend most of there time online. With over a billion users (70% of which use it daily) the average WhatsApp user check his/her messages multiple times per day. Back in 2015 when I was doing marketing research in Jamaica, majority of the millennial national representative sample (10% of Jamaica) spend more than 10 hours a day using WhatsApp. It is  easier to build brand awareness - By being u...