Jahmone Salmon

In an era when Social Media Marketing is the buzz word and traditional marketing on TV and radio is dying; it has become increasingly hard for businesses to standout with their marketing campaigns. WhatsApp is classified by many experts as a social media and for good reasons too. However, there are some really cool benefits of using WhatsApp as a major part of your brand's marketing campaign. You can reach your  clients and prospects   where they spend most of their time online  - When marketing to the millennial, it is important to know where they spend most of there time online. With over a billion users (70% of which use it daily) the average WhatsApp user check his/her messages multiple times per day. Back in 2015 when I was doing marketing research in Jamaica, majority of the millennial national representative sample (10% of Jamaica) spend more than 10 hours a day using WhatsApp. It is  easier to build brand awareness - By being u...