Jahmone Salmon

In the age where factories dominate and capitalism is the order of the day, many business owners use hope marketing to attract clients. There was no system or process to attract new clients, they just go with the flow since they have little to no serious competition. Demand was high or at least consistent for great products or service. With little to no choice on the client's end, marketers didn't really need to go above and beyond to develop a system for their marketing efforts. The information age created a shift which gave clients stronger bargaining power. Of course, there are always exceptions to this but the mass of the bargaining power became stronger when potential clients have the option to search around the internet for competitors products and buy the one that best suits their taste. This information age made it harder for marketers to compete with competitors with only hope marketing even their your product or service was really good. Why? because it goes...

The internet with the help of word of mouth have facilitated many viral videos, images and phenomenon worldwide and it is no surprise that Jamaica happens to have its fair share of viral trends. Most of these phenomena have taken us by surprise, they are so remarkable, it had to spread throughout the population. Legendary marketer Seth Godin refers to things of these nature as an Idea Virus. Many times, whenever these “Idea Virus” spread, it can propel brands to fortune and/or fame for free. But why do they spread? Is there a formula? What are some classic examples of contemporary idea virus in Jamaica? Well, below I will present a few cases on Jamaica’s very own idea viruses, why some spread and why some did not. CASE # 1- Technology Gadgets Selfie Sticks, Smart Watches and even Power Banks are good examples of gadgets and wearable tech that have spread across Jamaica like a virus. Back in 2015/2016 when these items were starting to take the world by storm, Jamaica got an ...

WhatsApp is a powerful marketing tool for Young Entrepreneurs. As mentioned in my previous posts, WhatsApp marketing can provide a lot of benefits to your brand, BUT IS IT EVEN ETHICAL?  Well, there are really a few things that will distinguish an unethical WhatsApp marketing campaign vs an ethical one. The morality of it will be based on usage, however there is a fine line between using it in an unethical manner and using it in an ethical manner. I think first, I should put a few terms into context, especially surrounding marketing to millennials. Selective Attention   - The process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters.     http://bit.ly/2KUq9wV Permission Marketing  - The privilege (not the right) of delivering anticipated, personal and relevant messages to people who ac...